There is a big difference between being influential and being an influencer. In short, a thought leader is influential and has authority, while an influencer is payed by companies to direct (shill) their audience to products or services.
There is no cookie cutter solution to building a personal brand around the concept of thought leadership, but there are principles that once you understand them, you can't unsee them.
Personal Branding has proven to lead to job opportunities, career advancement, speaking engagements, book deals, television appearances, business investments, board seats, and more.
While serving in the military we are taught to suppress our individuality and blend in with the rest of the organization.
For operational security reasons we are not able to openly share information about our duties or mission.
We have zero personal brand in the private civilian sector.
But what about when we get out?
We've distilled 5 ideas that provide the framework for your transition of building an impressive presence outside of the military.
These concepts are the foundation to increasing your authority and becoming a thought leader in the real world.
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